ActiveLead helps boutique and independently owned fitness studios achieve sustainable growth and profitability. We support studio owners in building deeper member connections and turning their passion for fitness into a thriving business.

Vision Statement & Guiding Principles

ActiveLead envisions a fitness industry where boutique studios thrive as accessible and inclusive spaces that offer diverse ways to move and connect. ActiveLead strives to help studio owners create profitable businesses that support their communities, provide fair compensation for instructors, and ensure everyone has the opportunity to discover and stick with a form of fitness that they love.

At ActiveLead, our approach is rooted in these core principles, ensuring we remain true to our mission while delivering meaningful support to boutique fitness studios:

• Lead with curiosity: We collaborate as smart and scrappy partners, working hand-in-hand with studio owners to uncover and implement solutions.

• Prioritize relationships over transactions: We focus on building trust and genuine connections with studio owners, staff, and members. Long-term success comes from collaboration, not quick fixes or downloadable “guides to success”.

• Stay adaptable and growth-oriented: We embrace challenges and feedback as opportunities to learn and improve. The fitness industry evolves constantly, and staying flexible allows us to create innovative solutions.

• Respect the unique identity of each studio: We honor the distinct culture, values, and community of every studio. Our strategies are tailored to their specific needs, avoiding a one-size-fits-all approach.

• Uphold integrity and transparency: We are honest and clear in all interactions. We set realistic expectations and only offer solutions we genuinely believe will help.

• Champion access and inclusivity: We support studio profitability to ensure fair, meaningful compensation for instructors and address wage inequities in the fitness industry.