If you can promote your product long after a potential customer has visited your website, wouldn’t you jump at the chance? Well, Ad retargeting is exactly this, with a powerful internet marketing technique, that allows you to stay connected with your target audience, even after they leave your website, thereby enabling you to increase the number of leads and sales you are able to drive from all channels in your promotional mix.
This form of advertising can be incredibly successful and can dramatically increase your return of investment (ROI). By presenting your ads to visitors even as they browse other parts of the web, gains brand exposure and helps promote trust and ultimately drives a user to conclude a business transaction. Statistics prove that retargeted with display ads are 70 percent more likely to convert than traditional display advertising. Beyond vanilla display advertising, you are now able to retarget your marketing to other digital advertising channels such as search, email, and social media.
One is also able to achieve higher conversion rates, once you combine retargeting campaigns with additional marketing methods, such as specific retargeting with the use of demographics or other categories of market segmentation. Active Lead has automated optimization tools that help build and tweak campaigns in order to maximize performance by controlling vital commercial aspects such as detailed audience segmentation, ad-spend and data analysis. Active Lead uses targeting metrics and settings as well as account management and automated optimization tools that help build and optimize campaigns to maximize performance.
With years of experience and expertise, Active Lead enables you to re-acquire lost customers, increase conversion rates, increase ROI, and reach the right audience, with the most relevant data, at the right time and at the right place in order to achieve a successful marketing campaign