Contextual advertising campaigns place banners and links on webpages that have a contextual relationship to the product or service being sold. As one of the oldest forms of online advertising, contextual advertising has come a long way since the Web’s early days.
Bringing a brand, a product or a service to a potential client that is already searching for your offering, is the dream of any marketer. With over 10 years of experience and established relationships with the field’s leaders, Active Lead has the knowledge and expertise to deliver at the forefront of this marketing segment. The methodology, infrastructure and strong relationships that Active Lead has acquired over the years have enabled our clients’ to succeed in their contextual marketing objectives. We are able to significantly improve the likelihood of converting any visitor into a buyer and we achieve this by smartly targeting the visitors directly to the product or service that is being offered.